COTTON PADS MARKET ANALYSIS

Market Challenges And Opportunities

Drivers

Rising Awareness for Personal Care

Rising awareness among the millennial population about personal care and hygiene is expected to boost demand for cotton pads in the coming years. Furthermore, long fiber cotton with the ability to absorb more oil and other liquid make them well-suited for several cosmetic applications. Moreover, increasing disposable income of the working population has fueled demand for cosmetics products, thereby generating high demand for cotton pads. For instance, according to the Organization for Economic Co-operation and Development, per capita, disposable income in European Union was valued at US$ 33,399 in 2020, which increased to US$ 34,355 in 2022.

Market Restraints

Rising Adoption of Alternative Materials

The increasing number of substitutes for cotton pads available is expected to hamper the market growth to some extent. Alternatives such as flannel, bamboo, and other microfiber pads are witnessing a surge in demand across the cosmetics and personal care industry. Moreover, a research study conducted by the U.S. EPA (Environmental Protection Agency) in 2022 stated that fine microfiber (0.38 mm or less in diameter) can remove 98% of bacteria and 93% of viruses, while cotton can only remove 30% of bacteria and 23% viruses. Rising adoption of these materials is expected to hinder demand for cotton pads in the near future.