Costume Jewelry Market, by Product Type (Necklaces & Chains, Earrings, Rings, Cufflinks & studs, Bracelets and Others), by Gender (Male and Female), By Distributional Channel (Multi Brand Store, Brand Outlets, Small Retail Shop, and Online), by Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028
Key players are adopting in-organic growth strategies such as new product launch and product development in order to gain market share in the global costumer jewelry market. For instance, in 2018, De Beers Group to launched new fashion jewelry brand Light box Jewelry with laboratory-grown diamonds. It offering consumers high-quality fashion designs at lower prices than existing lab-grown diamond offering. The new line offering pink, blue and white lab-grown diamonds in a selection with affordable price.
In August 2019, Baublebar is expanding its business into the fine jewelry in the market. The company has direct-to-consumer label will launch gold and diamond pieces to expand its product portfolio in the market.