Cosmetology is the study of application of beauty treatments such as hair care, skincare, cosmetic surgeries, etc. The cosmetology market size is majorly driven by the cosmetic surgical procedures (plastic surgeries) such as hair transplant, facelift, and liposuction. Increasing inclination of population towards aesthetic appearance is propelling demand for body enhancements, which in turn is driving the cosmetology market growth. Fillers and Botox are the most popular products in cosmetic surgery for face enhancement. Irrespective of the gender cosmetic surgery is popular among the population.
Global Cosmetology Market: Drivers
Cosmetic surgeries has become one of the most performed procedures every year. The global cosmetology market revenue is expected to witness significant growth, owing to increasing demand for different types of cosmetic surgeries. For instance, according to American Society of Plastic Surgeons (ASPS) 2017 reports, around 17.5 million cosmetic surgeries were performed in 2017, in the U.S. among which breast augmentation, liposuction, and nose reshaping were the top three procedures.
Furthermore, cosmetology market is witnessing growth, owing to increasing demand for the skin care products. Botox surgeries are mostly preferred by women, as it helps to reduce the wrinkles and maintain youthful skin for longer period of time. According to American Society of Plastic Surgeons (ASPS) 2017 reports, around 7.2 million Botulinum toxin type A, nonsurgical aesthetic treatments were performed in the U.S.
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