COSMETIC TUBES MARKET ANALYSIS

Cosmetic Tubes MarketSize and Trends

Market Dynamics

Increasing cosmetic sales worldwide is a major growth driver for the market. This coupled with lack of other cost efficient viable packaging technologies has resulted in the large scale adoption of cosmetic tube packaging. Cosmetic tubes can also be used for product promotion purposes. Labeling and printing can be done on the outer covering of the tube. Moreover, low quantity packs of cosmetic products can be easily incorporated by cosmetic tubes. These factors are expected to be major driving factors for growth of global cosmetic tubes market.

Market Outlook

Europe was largest market for cosmetic tubes in 2017. Cosmetic sales in the region were the largest in the world. According to Industry Association Cosmetics Europe, the Europe cosmetic market recorded cosmetic retail sales worth US$ 90 billion in 2017. Western European countries such as Germany, France, the U.K., Spain, and Italy were the major markets for cosmetic tubes in the region.

Asia Pacific is projected to be the fastest growing market for cosmetic tubes over the forecast period. According to Cosmetics Europe, China, India, Japan, and South Korea recorded combined cosmetic sales of US$ 110 billion in 2017. Major players are expected to focus on the Asia Pacific region, due to its high growth potential. Market saturation pertaining to volume sales has been observed in the countries of Europe and North America.

Squeeze tubes are projected to be a major product segment in the global cosmetic tube market throughout the forecast period. Properties of squeeze tubes such as resilience, non-poisonous, and convenient application are major factors for increasing adoption of these. Laminated tubes are also a popular product segment due to its multi-layered barricade arrangement, which reduces the transfer of oxygen and light. As compared to other methods, laminated printed tubes look clearer and brighter, in turn improving the visual value of the tube.