COSMETIC PACKAGING MARKET ANALYSIS

The availability of counterfeit cosmetic products is posing a major challenge for the growth of the global cosmetic packaging market. Counterfeit cosmetic products are easily available in both online and offline markets which is making it difficult for genuine brands to differentiate themselves. Customers often get confused between original and fake products due to the deceptive packaging of counterfeits. This is negatively impacting the brand image and sales of legitimate cosmetic brands.  Counterfeit products use inferior and sometimes toxic ingredients which can cause harm to the health and safety of consumers. According to a UN report in 2021, fake cosmetics were found to contain high levels of mercury and lead which are hazardous to human health. This is eroding customer trust in the entire cosmetic industry. People are becoming wary of trying new brands or expensive products due to fears of purchasing spurious items. Loss of consumer confidence poses a serious threat to the demand for genuine cosmetic products and corresponding packaging materials.

Opportunities: Emergence of organic and Vegan cosmetic products

The availability of counterfeit cosmetic products is posing a major challenge for the growth of the global cosmetic packaging market. Counterfeit cosmetic products are easily available in both online and offline markets which is making it difficult for genuine brands to differentiate themselves. Customers often get confused between original and fake products due to the deceptive packaging of counterfeits. This is negatively impacting the brand image and sales of legitimate cosmetic brands.  Counterfeit products use inferior and sometimes toxic ingredients which can cause harm to the health and safety of consumers. According to a UN report in 2021, fake cosmetics were found to contain high levels of mercury and lead which are hazardous to human health. This is eroding customer trust in the entire cosmetic industry. People are becoming wary of trying new brands or expensive products due to fears of purchasing spurious items. Loss of consumer confidence poses a serious threat to the demand for genuine cosmetic products and corresponding packaging materials.