COPYWRITING SERVICES MARKET ANALYSIS

Market News

Global Copywriting Services Market- Recent Developments

New Product Launches

• In July 2023, Up work, formerly Elance-oDesk, is an American freelancing platform has introduced a new hub for Generative AI tools and services, establishing a central platform for proficient AI talent and projects. The hub aims to expedite the adoption of AI-enhanced workforces by providing Generative AI-driven solutions and experiences for both professionals and businesses on the Up work platform.
• In June 2022, Mrs. Wordsmith, the acclaimed educational company, is excited to announce the release of Word Tag, an engaging video game that combines missions, incentives, and amusing character stories to assist children between the ages of 7 and 13 in enhancing their vocabulary and acquiring up to 1,000 new words annually.

Acquisition and Partnerships

• In 2022, Up work, formerly Elance-oDesk, an American freelancing platform acquired Content Fly , a leading content marketing platform. This acquisition provided Up work a significant foothold in the content marketing space, and it also allowed Up work to expand its copywriting services offerings.
• In 2021, Market Smiths, acclaimed educational company acquired Copy blogger, a popular blog and training platform for copywriters. This acquisition provided Market Smiths a strong brand and a large audience of potential clients.
• In 2020, Godot is a game engine that is both cross-platform and open-source, offered under the permissive MIT license acquired Copify, a leading marketplace for freelance copywriters. This acquisition provided Godot a significant increase in its pool of available copywriters, and it also allowed Godot to expand its geographic reach.