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Increasing preference for healthy and wholesome meals
Another key growth driver for the contract catering market has been the rising health and wellness consciousness among people. With growing awareness about the importance of maintaining a balanced diet, there is increasing preference for healthy and wholesome meals prepared using fresh ingredients. Contract caterers are well aware of this evolving consumer behavior and are focusing on providing nutritious yet tasty meals prepared using minimal preservatives and oils. They are able to leverage their scale and expertise to design healthier menus in line with the latest dietary guidelines and customize them to meet the specific health and nutrition requirements of different client profiles. By carefully monitoring portion sizes and controlling salt, sugar and fat content in meals, contract caterers are ensuring people can opt for catered food even for their daily power lunches and breakfasts without feeling guilty. This focus on wellness is positively impacting the contract catering market as more clients choose to associate with caterers who can consistently deliver healthy meals.
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