CONTINUOUS TESTING MARKET ANALYSIS

Regional Analysis

Figure: Global Continuous Testing Market Value and Share (US$ million and Percent) by Region, 2026

North America Continuous Testing market accounted for largest share in 2017

The market for North America is expected to show significant growth rate over the forecast period (2018 -2026). The market for North America is expected to be valued at around US$ 1,339.0 million by 2026, witnessing a CAGR of 12.6% throughout the forecast period (2018 – 2026).

The growth of continuous testing market in this region is attributed to advancement in internet infrastructure, high use of mobile and web applications, and rising number of social media users. For instance, according to Coherent Market Insights’ analysis, Facebook has the most active users of about 1.860 billion per month. That is around 22% of the world’s population. In 2016, total smartphone users in North America increased to about 78% from about 60% in 2015.

Hence, increase in smartphone utilization will proportionally increase demand for internet connectivity. North America is the leading market for 5G network infrastructure technology. This is due to presence of key market player such as T-Mobile, which is planning to establish 5G network infrastructure in the U.S. Additionally, AT&T and Verizon Communication have already successfully completed 5G trial and are expected to deploy it by 2023. These factors are leading to increasing demand for continuous testing in this region.