Market Driver:
High demand for continuous and instant content delivery is major factor driving market growth, owing to increasing inclination of consumers towards interacting with peers through real-time communication and rising use of social media. According to Coherent Marker Insights’ analysis, as of July 2016, over 1.7 billion people were using Facebook monthly, which is about 38% of the U.S. population. Furthermore, increasing adoption of smart devices, increased utilization of broadband connectivity, and development of IT infrastructure that is compatible with 4G LTE and 5G connectivity, are expected to propel growth of the global continuous testing market.
For instance, according to Coherent Market Insights’ analysis, as of 2016, over 68% of global population is already using mobile phones. In addition to that, according to Internet World Stats, as of December 31, 2017, total Internet users count was totaled at 4.2 billion among global population of 7.6 billion, which was around 54.4% of global population.
Therefore, these factors are expected to boost demand for global continuous delivery, which consequently will accelerate demand for continuous testing, in order to continuously review and optimize the test suite to eliminate redundancy and maximize business risk coverage.
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