CONSUMER FLORICULTURE MARKET ANALYSIS

Floriculture, or flower farming, is a division of horticulture concerned with the cultivation and management of flowering, ornamental, and foliage plants for gardens and floristry. Floriculture consists of entire spectrum that includes understanding and improving all aspects of bud and flower creation, grow-room requirements, budding & grafting, greenhouse needs, plant nutrition, irrigation, pest management, breeding new cultivars/strains, and marketing & selling for use as raw material in pharmaceutical and cosmetics & personal care industries.

Market Dynamics:-

Major factor boosting growth of the consumer floriculture market is increasing awareness among people for greenery in developing nations. Increasing health awareness and preference for fresh surroundings, growing urbanization, rising disposable income, and regulatory efforts to mitigate pollution are some of the prime factors propelling growth of the global consumer floriculture market over the forecast period. According to United Nations’ World Urbanization Prospects 2018, 55% of world population lives in urban area, which is expected to increase by 68% in 2050. Awareness for greenery among all age group in urban regions is expected to drive growth of the market.

Market Outlook:-

The consumer floriculture market in Asia Pacific is expected to witness growth at the highest CAGR from 2018 to 2026, owing to rapid urbanization and growing disposable income in the region. Governments in the region are focused on developing green walls, urban jungles, and new parks through urban renewal projects. According to United Nations’ World Urbanization Prospects 2018, growing world population could add another 2.5 billion people to urban areas by 2050, with close to 70% of this increase taking place in Asia Pacific.

Increasing flower and plant purchase in key regions is expected to boost the market growth. For instance, according to Rabobank’s report on floriculture, 2017, Europe and North America’s flower and plant purchase is expected to increase by 20% by 2027 with a market capitalization of US$ 37 billion in the both regions.

Key Developments-

• In 2017, Dummen Orange acquired McHutchison and Vaughan’s Horticulture (U.S.-based wholesale plant brokerage firm). This will help Dummen Orange to expand its distribution network and increase its market presence in the U.S.
• In June 2019, Dummen Orange entered into an agreement with Kordes Rosen (Germany-based breeder of cut, pot, and garden roses). Under this agreement, both companies will work together in Dummen Oranges’ show garden of cut roses based in De Kwakel (Netherlands) to offer customers a wide range of high quality cut roses.
• In May 2019, Syngenta Flowers Inc. entered into an agreement with Royal Van Zanten BV (breeding company based in the Netherlands). Under the agreement, Syngenta Flowers will produce Royal Van Zanten’s pot mums in farms in Florida, U.S. Furthermore, Syngenta Flowers will exclusively sell Royal Van Zanten’s pot mums in the U.S. and Canada. This will allow Syngenta Flowers to expand its product portfolio.
• In May 2019, Selecta Klemm GmbH & Co. KG acquired La Villetta s.r.l. (Italy-based producer of carnation flowers). This acquisition will help Selecta One to expand its product portfolio in cut carnation category and also strengthen its market presence in the category.
• In May 2019, Syngenta Flowers Inc. entered into an agreement with Lazzeri Societa Agricola A.R.L (Italy-based producer of ornamental annual flowers). Under this agreement, Syngenta Flowers will market and sell Lazzeri’s poinsettia varieties in the U.S. and Canada. This will allow Syngenta Flowers to expand its product portfolio in poinsettia category.

Major players operating in the global consumer floriculture market include, Flora Holland, Finlays, Syngenta Flowers, Dummen Orange, Washington Bulb, Select One, Karuturi, Four Seasons Quality, Flower International, Porta Nova, Arcadia Chrysanten, Wesselman Flowers, Germaco, Bredefleur, Ball Horticulture, Queens Group, Harvest Flower, Kariki, Carzen Flowers, Multiflora, and Arcangeli Giovanni & Figlio.

Market Taxonomy:-

On the basis of Product type, the global consumer floriculture market is segmented into:

• Cut Flowers
• Bedding Plants
• Potted Plants
• House Plants

On the basis of application, the global consumer floriculture market is segmented into:

• Personal Use
• Gifts
• Conference & Activities
• Others

On the basis of region, the global consumer floriculture market is segmented into:

• Asia Pacific
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of others
• North America
  • USA
  • Canada
  • Mexico
• Europe
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of the Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East
  • Israel
  • Rest of Middle East
• Africa
  • North Africa
  • Central Africa
  • South Africa