Global conference call services market is expected to witness significant growth during the forecast period (2018–2026). The market growth is majorly attributed to continuous improvements in the technologies and modes (video and audio) of conference calls. For instance, the first ever conference transcontinental call took place in 1915 between New York and San Francisco. Since then, the conference call services has evolved to augmented reality (AR) & virtual reality (VR). This emerging trend in the conference call services market is expected to drive growth of the market over the forecast period of 2018-2026. The users can see others in front of them in a head mounted display, which enables them to have a hands-free collaborative experience. The main advantage of AR is that it brings remote conferencing from a computer screen into real world. The users can view people and it has been found that virtual video avatar of a remote collaborator in the workplace or meetings provides much high degree of social presence than when seen on the computer screen.
Figure 1. Global Conference Call Services Market Share (%), by Region, 2017 & 2026
Source: Coherent Market Insights, 2016-17
Figure 2. Global Conference Call Services Market Share (%), By End User, 2017 & 2026
Source: Coherent Market Insights, 2016-17
Increasing trend of adopting advanced technology such as conference call services is expected to drive growth of the market
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