COMMERCIAL PRINTING MARKET ANALYSIS

Market Challenges And Opportunities

Global Commercial Printing Market Drivers:

Growing demand for promotional activities such as advertising across retail sector to foster market growth

High-quality commercial printing helps users to create a lasting impression on their target audience. The printing industry is an important part of any business's marketing strategy and offers a wide range of services to meet the needs of customers. The services offered include designing, printing, fulfillment and finishing. These services are provided on various substrates, such as paper, plastic, and canvas.

Growing demand for eco-friendly printers for reducing environmental impact to propel market growth

The major factors driving growth of the global commercial printing market are technological advancements and the increasing demand for eco-friendly printers. To cater to growing demand, key players are introducing environmentally printing solution. For instance, in April 2023, HP Inc., a PC and printer tech behemoth, launch a new line of LaserJet printers with sustainable TerraJet toner that delivers up to 27% less energy use and 78% less plastic packaging

Global Commercial Printing Market Opportunities:

Growing popularity of print-on-demand is expected to provide significant growth opportunities. Print-on-demand (POD) is a business model that allows to customize and sell products on a per-order basis. It’s a great way to test out a new idea or new product line without the upfront investment and risk of purchasing inventory. In addition to these benefits, print on demand is environmentally friendly. It uses water-saving printing techniques and ships products in plastic-free packaging to reduce its environmental impact.

Increasing demand for lithography printing from packaging application is expected to serve major growth opportunities. Lithography is a process that uses a metal plate to hold the image that needs to be printed on paper. The plate is then inked and transferred to a rubber blanket before it is sent to the printing surface. It is a common method for producing high-quality, low-cost, and long-lasting prints.

Global Commercial Printing Market Restraints:

Growing share of digital printing market to restrict market growth

With the growing trend of digitization due to increasing internet connectivity the demand for commercial printing is declining. This can save time and money, especially for large print runs. This factor is expected to hamper the market growth over the forecast period.

Increasing raw material prices to restrict market growth  

The ink industry is highly susceptible to price volatility due to higher tariffs and transportation cost. For instance, in August 2020, the INX International Ink Company introduced a price increase on all solvent inks and coatings. The company also intimated to its customers in North America that the price of solvents may continue to increase.

Restraints & Challenges:

• Growing share of digital printing market 
• Increasing raw material prices

Market Opportunities:

• Growing popularity of print-on-demand
• Increasing demand for lithography printing from packaging application