COLOSTRUM MARKET ANALYSIS

Market Challenges And Opportunities

Market Restraints

Lack of awareness regarding the benefits of colostrum products is expected to hinder the market growth of colostrum. Moreover, there are very few associations associated with this industry such as the European Colostrum Industry, to spread awareness among consumers to overcome their misconceptions regarding colostrum products. This factor is hampering market growth.

Intense competition in the market due to the presence of a large number of manufacturers is projected to restrict the market growth of colostrum. Due to intense competition there remain a barrier for a new player to enter into the market and gain potential opportunity. This factor is expected to hinder the market growth.

Market Opportunities

Growing demand for probiotic colostrum products around the globe is expected to offer numerous growth opportunities to the market of colostrum. There has been significant growth in the consumption of probiotics such as lactobacillus acidophilus among consumers owing to its various health benefits such as improving the health of the gut. Hence, the rising demand for probiotic colostrum products is projected to fuel the market growth of colostrum.

Growing demand for yoghurt in colostrum products due to the presence of beneficial bacteria such as bifid bacterium is expected to propel the market growth of colostrum. All the bacteria promote the growth of good bacteria in the human body and enhances lactose digestion and eradicate symptoms of lactose intolerance. Various manufacturers are introducing yogurt-based colostrum products for lactose intolerance consumers and this will favor the market growth over the forecast period. 

Figure 2.  Global Colostrum Market– Opportunity Analysis

Drivers

The growing use of bovine colostrum by athletes which reduces the upper respiratory tract and the intestinal damage is accelerating the market growth. Moreover, colostrum enhances the overall athlete's immune system and is gaining an important dietary supplement among athletes. Hence, increasing consumption of bovine colostrum by athletes is projected to foster the market growth of colostrum over the forecast period.

The advantage of bovine colostrum such as anti-aging benefits that helps to reduces wrinkles on the face is expected to augment the market growth of colostrum. The growth hormone present in colostrum promotes the cell regeneration when regularly as these hormones promote cell growth in the skin, which ultimately enhances elasticity and thickness of the skin. Hence, anti-aging benefits associated with the bovine colostrum is expected to augment the market growth of colostrum over the forecast timeframe.