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Growing demand for dietary supplements and functional foods
With rising health issues and chronic diseases, people are actively seeking foods and supplements that offer additional health perks beyond basic nutrition. The dietary supplements industry has witnessed exponential growth providing a wide range of nutrients and ingredients for specific health conditions. Within this scenario, demand for functional foods and ingredients like colostrum has seen a steep rise.
Colostrum is now broadly marketed and packaged as a supplement for its various therapeutic properties. Capsules, tablets, powders are widely sold containing standardized colostrum extracts with immunoglobulins and growth factors. Sports nutrition and fitness enthusiasts also consume colostrum supplements for muscle gain and recovery during workouts owing to growth factors like IGF-1. Rising awareness through digital media campaigns by supplement companies has further bolstered demand. People have started viewing colostrum similar to probiotic supplements, considering its digestive and gut health benefits. The versatile positioning of colostrum as a multi-benefit supplement has fuelled the growth of colostrum market worldwide.
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