COLOR COSMETICS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Another key driver has been the rise of casual and occasional usage of color cosmetics even for non-special events. Where previously makeup was largely restricted to important occasions like parties or work, it is now adopted as part of everyday casual style by many younger consumers. Factors like the growing acceptance of self-expression through style and fashion have made colorful eye shadows, lip colors, or nails part of regular urban attire. Routine makeup has also gained traction thanks to the natural, no-makeup makeup look perfected by brands. Moreover, the growing popularity of casual dining, brunch meetups, and Instagrammable 'experiences' mean more opportunities to don makeup even for mundane weekday activities. The rising aspirations of millennials and generation Z to chronicle their lives through photos and social updates further boosts usage. Additionally, the growth of the 'one brand face' trend where all makeup products used are from the same range has increased repetitive purchases. With color cosmetics now a part of everyday self-care regimes, their usage has expanded beyond special events into regular wear. This has significantly widened the potential customer pool and usage occasions for color makeup products globally.