COLLAGEN SUPPLEMENTS MARKET ANALYSIS

Regional Analysis

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North America has established itself as the dominant region in the global collagen supplements market. The region is expected to account for 35.8% of the market share in 2024. The large consumer base with higher health awareness and spending on nutritional supplements has boosted the market exponentially. The U.S. accounts for the major share owing to the presence of major manufacturers and distributors. The easy availability of collagen supplements across all distribution channels like pharmacies, hypermarkets, online stores, etc. has fueled its popularity. Moreover, changing lifestyle and busy schedules have compelled consumers to look for convenient supplements to fulfil their daily nutrient requirements.

The Asia Pacific region is emerging as the fastest growing market for collagen supplements. The growing middle-class population with increasing disposable income in countries like China, India, and South Korea is driving higher demand. Collagen supplements are considered effective for joint and bone health which is a major concern for the aging population in countries like Japan and China. This is encouraging domestic manufacturers to foray into the collagen supplement business to tap into the market potential.

Additionally, improving living standards and rising health consciousness have encouraged people to adopt collagen supplements as a preventive healthcare measure. The presence of global brands and local manufacturers has made these supplements more affordable and accessible. Countries like India and Thailand have also emerged as key export hubs due to availability of raw materials and cost competitiveness. The booming e-commerce industry coupled with innovative marketing strategies is helping brands to penetrate tier 2 and tier 3 cities in the region.