COLLAGEN SUPPLEMENTS MARKET ANALYSIS
The collagen supplements market is estimated to be valued at USD 2.34 Bn in 2024 and is expected to reach USD 3.40 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.
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The collagen supplements market is expected to witness positive growth over the forecast period. Collagen supplements aid in improving skin and joint health, which has increased their overall demand. Rising health consciousness and the growing geriatric population have further driven the consumption of collagen-based supplements. Moreover, the increasing adoption of collagen in various application industries, such as food & beverage, cosmetics & personal care, is expected to boost the market growth during the forecast period. Players are investing heavily in product innovations such as collagen gummies and convenient packaging which are gaining traction among millennials and working professionals. However, stringent regulations on the branding and marketing of supplements and availability of alternative proteins may hamper the market growth during the analysis period.
Rising popularity of health and wellness trends
The global demand for collagen supplements is being driven by widespread awareness of the various health benefits of collagen peptides and growing popularity of wellness trends. Collagen supplements are gaining traction among consumers who are actively looking to improve joint health, skin elasticity and gut health through daily dietary changes. Rising disposable incomes particularly in developing regions of Asia Pacific and Latin America have empowered consumers to invest in premium health and beauty products. This growing health consciousness is a key driver as consumers increasingly recognize collagen as an important ingredient for overall wellness and preventive healthcare.
Furthermore, lifestyle changes such as growing deskbound work culture and greater time spent sitting have increased risk of joint problems and back pain. Collagen supplements are being seen as a convenient option to support joint and bone health through daily consumption. The supplement is also finding favor among athletes and body builders aiming for faster muscle and tissue recovery. Various social media influencers highlighting the anti-aging benefits of collagen have further boosted its popularity among the mass segment. Brands are actively leveraging these trends by positioning collagen under the umbrella of wellness and launching new product categories such as gummies and ready-to-drink formats for on-the-go consumers. The functional foods revolution is aiding the expansion of collagen in different food and beverage products as well.
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Increasing prominence of beauty from within approach
The collagen supplements market is witnessing compelling growth opportunities resulting from evolving beauty perceptions. There is a marked shift in focus towards internal nourishment and long term results rather than quick fixes. This is benefitting collagen peptide suppliers who are able to capitalize on the widespread recognition of collagen's efficacy in supporting youthful appearance from within. Consumers today place higher emphasis on natural products that promote skin hydration and elasticity through dietary routes rather than highly synthetic cosmetic creams and serums. Collagen supplements are perfectly positioned to tap into this trend, being derived from natural sources like bovine, marine, and plant variants.
Manufacturers have been actively promoting collagen peptides for their anti-aging properties through indicators such as reduced wrinkles, improved skin tone, and texture. Successful formulas with multi-collagen sources are inspiring consumer confidence in collagen as a mainstream nutricosmetic ingredient. Leading brands strategically highlight scientific research proving absorption of collagen peptides in the body and their skin remodeling benefits. This underlying credibility boosts the supplements' popularity compared to other replenishing cosmetics.
Key Takeaways from Analyst:
The increasing health and wellness trends among consumers are a major driver, as more people are looking to supplement their diets and support joint and skin health through collagen products. Furthermore, the growing elderly population who are more susceptible to joint issues is augmenting demand.
North America currently dominates the collagen supplements market due to heightened health awareness. However, Asia Pacific is expected to be the fastest growing region, fueled by rising incomes and a growing middle class in counties like China and India. Young consumers in these emerging nations are increasingly adopting Western wellness trends and diets high in protein supplements.
While the market outlook is positive, lack of scientific consensus around the health benefits of collagen supplements may limit their adoption. Not all clinical research studies have found tangible benefits for joint or skin health. This represents a restraint as consumers will only continue purchasing if they perceive real results. Similarly, the competitive nature of the overall dietary supplements industry poses a challenge as new products continuously enter the market.
Market Challenges: High price of collagen supplements
The high prices of collagen supplements are placing significant restraints on the expansion of the collagen supplements market. Collagen supplements are generally expensive due to the costs associated with extracting collagen from animal sources and processing it into powder or capsule form. Pure collagen peptides from beef or fish typically retail for over US$20-30 per container which lasts less than a month. Some premium brands with added vitamins and minerals can cost upwards of US$50-60 per monthly supply. This high recurring expense deters many potential customers from regularly consuming collagen supplements and relying on them as a dietary source of collagen.
Market Opportunities: Untapped markets in developing countries
Untapped markets in developing countries provide significant growth opportunities for collagen supplements manufacturers. Population growth and increasing health awareness are two major drivers propelling the demand for collagen peptides in countries like India, Brazil, Indonesia and others.
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Insights by form: Consumer convenience and consistency drive the demand for pills & gummies
The pills & gummies segment is expected to contribute 66.6% share of the collagen supplements market in terms of form in 2024. This dominance can be attributed to the convenience and consistency that pills and gummies offer consumers. Pills and gummies are easy for people to incorporate into their daily routine, providing a hassle-free way to supplement collagen. Individual doses make it simple to take supplements on the go or while busy. This convenience aligns with modern lifestyles and time-crunched schedules. Pills and gummies also offer a consistent dosage each time, removing any uncertainty around how much collagen is being consumed. With powder or liquid alternatives, it can be difficult for some consumers to measure out precise amounts or achieve the same dosage daily. Pills and gummies standardize intake, giving users reassurance that they are getting the full benefits of collagen. Their discrete and uniform nature also contributes to compliance, as it is easy for people to remember to take supplements that look the same each day and fit into an existing daily schedule.
The discreet dosage form also makes pills and gummies appealing as a supplement for anti-aging benefits. Some consumers may want to supplement collagen without drawing attention, and pills and gummies do not require mixing powder into drinks or foods. Their convenient nature effectively bridges collagen supplementation into people's lives seamlessly as part of their normal routine. This drives continued usage and underpins the segment's strong market position. As busy lifestyles persist, the pills & gummies segment is positioned to retain its leading share based on the scheduling convenience and consistency it provides collagen consumers.
Insights by Distribution Channel: Pharmacy distribution supports product trust and recommendation
The pharmacy segment is expected to account for 49.7% share of the collagen supplements market in 2024, in terms of distribution channel. This leadership position stems from pharmacies cultivating consumer trust around health and wellness products. When purchasing supplements, people seek recommendations from knowledgeable sources they believe have their best interests in mind. Pharmacists are well-placed to provide guidance due to their expertise in health matters. Having collagen supplements available in pharmacies gives them an air of legitimacy and positions them as credible health aids rather than mere beauty products. It assures consumers that the supplements are suitable for daily wellness routines. Furthermore, many pursue collagen supplementation for joint or skin benefits, so finding these products alongside familiar pharmaceuticals reinforces the health positioning. Returning to pharmacists also creates opportunities for repeat sales as people consistently rely on their opinions.
Readily seeing and browsing options in local pharmacies also lowers barriers to trial. Full shelves signal market validity and make impulse purchases more feasible. As health and wellness rise up social priorities, people will continue frequenting knowledgeable pharmacists for holistic well-being guidance. This fuels the pharmacy segment's lead, cementing it as the go-to for trusted collagen sources. With pharmacists steering more consumers to these supplements each year, this distribution channel seems poised to maintain market dominance over specialty and online alternatives.
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North America has established itself as the dominant region in the global collagen supplements market. The region is expected to account for 35.8% of the market share in 2024. The large consumer base with higher health awareness and spending on nutritional supplements has boosted the market exponentially. The U.S. accounts for the major share owing to the presence of major manufacturers and distributors. The easy availability of collagen supplements across all distribution channels like pharmacies, hypermarkets, online stores, etc. has fueled its popularity. Moreover, changing lifestyle and busy schedules have compelled consumers to look for convenient supplements to fulfil their daily nutrient requirements.
The Asia Pacific region is emerging as the fastest growing market for collagen supplements. The growing middle-class population with increasing disposable income in countries like China, India, and South Korea is driving higher demand. Collagen supplements are considered effective for joint and bone health which is a major concern for the aging population in countries like Japan and China. This is encouraging domestic manufacturers to foray into the collagen supplement business to tap into the market potential.
Additionally, improving living standards and rising health consciousness have encouraged people to adopt collagen supplements as a preventive healthcare measure. The presence of global brands and local manufacturers has made these supplements more affordable and accessible. Countries like India and Thailand have also emerged as key export hubs due to availability of raw materials and cost competitiveness. The booming e-commerce industry coupled with innovative marketing strategies is helping brands to penetrate tier 2 and tier 3 cities in the region.
Collagen Supplements Market Report Coverage
| Report Coverage | Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 2.34 Bn |
| Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
| Forecast Period 2024 to 2031 CAGR: | 5.5% | 2031 Value Projection: | US$ 3.40 Bn |
| Geographies covered: |
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| Segments covered: |
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| Companies covered: |
Fermentis Life Sciences, Optimum Nutrition, Inc, BioTechUSA, TCI CO., LTD, Further Food, Vital Proteins LLC, Shiseido Co. Ltd, The Clorox Company, Codeage LLC, Everest NeoCell LLC, The Clorox Company, The Bountiful Company, Glanbia Plc, Hunter & Gather Foods Ltd., Vitaquest International LLC., SMP Nutra, Nutrabytes, Absolute Collagen, A M Nutratech Private Limited, and Eucare Pharmaceuticals Private Limited. |
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*Definition: The collagen supplements market consists of oral supplements containing hydrolyzed collagen peptides that are taken to support joints, skin, hair, and nails. Collagen supplements are promoted to consumers wanting anti-aging benefits and trying to slow signs of aging by increasing their body's natural collagen production. These supplements come from cows, fish, horses, or other animals and are widely available in capsules, powders, beverages and gummies to provide protein and amino acids to strengthen connective tissues throughout the body.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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