COLD PRESSED JUICE MARKET ANALYSIS

Cold Pressed Juice MarketSize and Trends

Global Cold Pressed Juice Market was valued at US$ 737.3 Mn in 2022, and is expected to exhibit a CAGR of 8.4%, in terms of revenue, over the forecast period (2023-2030) to reach US$ 1,408.2 Mn by 2030. Concerns about a variety of illnesses and the advantages of drinking cold pressed juices have increased the demand for cold-pressed juices made from mixed fruits and vegetables. The pure juice from fruits and vegetables is extracted using a hydraulic press to create cold-pressed juices. Nutrients aren't lost during the process because no additional heat or oxygen is used. Contrary to conventional juices, cold-pressed juices do not lose nutrients, amino acids, phytonutrients, minerals, trace minerals, or enzymes during the extraction process. These factors increase the potential for growth of the mixed fruit and vegetable segment in the global cold-pressed juice market.

Market- Trends

Increased demand for vitamin and mineral-rich cold pressed juice products

These juice products are obtained through the application of high-pressure processing technology on fruits and vegetables, as opposed to juices prepared in a centrifugal juicer. This technique ensures that the products contain 100% real juice and that the vitamins and minerals are not destroyed during the manufacturing process. As a result of the high-pressure process technology, the product is highly nutritious, making it ideal for people who prefer to drink nutritious fruit juices and blends. Consumption of 100% fruit juice also aids in the prevention of chronic diseases such as diabetes and promotes a healthy lifestyle. This is a major factor driving the growth of the global cold pressed juice market.

Furthermore, numerous studies have shown that drinking sugary drinks like cola and soda is harmful to one's health. Sugary drinks are also linked to obesity, kidney disease, and cardiovascular disease. As a result, fruit juices are a suitable substitute for sugary drinks due to their high nutritional profile, resulting in market growth. For instance, in December 2021, The ParmCrisps and Thinsters snack brands were purchased by The Hain Celestial Group Inc. ParmCrisps is a manufacturer of snack products. Their products include tubs, pouches, cream and onion pouches, cheese, cheddar pouches, muiltipacks, and more. The company claims that the purpose of this acquisition is to provide customers with fruit and vegetable juice with every purchase. As a result, the business is working to establish its brand and maintain its position of leadership.

Market- Trensd

Figure 1. Global Cold Pressed Juice Market, By Distribution Channel, 2022

Increased Demand for Ready-To-Drink Juice Products

Consumers can enjoy a healthy lifestyle with the convenience of packaged drink products without having to spend extra time preparing them. Consumers in developing nations like China and India are constantly looking for wholesome and delicious juice products due to the increase in employment and rapid urbanization in these countries. Since these juices are packaged in PET (Polyethylene Terephthalate) bottles and glass bottles, which makes them easy for consumers to transport, their demand among the younger generation is rapidly rising. For instance, in June 2022, Michigan-based The company expanded its selection with the launch of Blake's Cold-Pressed juices, a line of fruit juices produced at the farm of Blake Farms in Armada, Michigan.