COLD PRESSED JUICE MARKET ANALYSIS

Market Challenges And Opportunities

Global Cold Pressed Juice Market: Growth Drivers

Increased demand for vitamin and mineral-rich cold pressed juice products

These juice products are obtained through the application of high-pressure processing technology on fruits and vegetables, as opposed to juices prepared in a centrifugal juicer. This technique ensures that the products contain 100% real juice and that the vitamins and minerals are not destroyed during the manufacturing process. As a result of the high-pressure process technology, the product is highly nutritious, making it ideal for people who prefer to drink nutritious fruit juices and blends. Consumption of 100% fruit juice also aids in the prevention of chronic diseases such as diabetes and promotes a healthy lifestyle. This is a major factor driving the growth of the global cold pressed juice market.

Furthermore, numerous studies have shown that drinking sugary drinks like cola and soda is harmful to one's health. Sugary drinks are also linked to obesity, kidney disease, and cardiovascular disease. As a result, fruit juices are a suitable substitute for sugary drinks due to their high nutritional profile, resulting in market growth. For instance, in December 2021, The ParmCrisps and Thinsters snack brands were purchased by The Hain Celestial Group Inc. ParmCrisps is a manufacturer of snack products. Their products include tubs, pouches, cream and onion pouches, cheese, cheddar pouches, muiltipacks, and more. The company claims that the purpose of this acquisition is to provide customers with fruit and vegetable juice with every purchase. As a result, the business is working to establish its brand and maintain its position of leadership.

Global Cold Pressed Juice Market: Market Restraints

High Cold Pressed Juice Prices Due to High Production Costs Limit

The cost of producing the juice is higher than that of traditional juice. The hydraulic press, which is expensive machinery, is to blame for the high cost. As a result, producing these juices is an expensive option for price-conscious consumers. Furthermore, because such products have a limited shelf life, storing them is difficult. The majority of these products must be refrigerated to maintain product quality. As a result of the product's short shelf life, consumers are less likely to use these juice products.

Furthermore, a large amount of waste in pulp is produced during the manufacturing process. Such by-products generated during production can be extremely difficult to process. This raises the processing costs of the manufacturers involved in the production of these juice products.