Cognitive Bias Modification Treatment MarketSize and Trends

Global cognitive bias modification treatment market is estimated to be valued at US$ 83.2 million in 2023 and is expected to exhibit a CAGR of 7.96% during the forecast period (2023-2030). Cognitive bias modification (CBM) is a cognitive training exercise whereby common distortions in thinking are modified using a series of basic computerized selection tasks such as attuning to positive images over negative ones. CBM interventions are designed to modify attention and interpretation biases by repeated practice of cognitive tasks. Cognitive bias modification (CBM), also known as attentional bias training (ABT), is a computer-based therapy that works by gradually changing an individual’s attentional bias. An attentional bias is the tendency of an individual’s perceptions to be affected by the recurring thoughts.

Figure 1. Global Cognitive Bias Modification Treatment Market Share (%), by Type, 2023

Global Cognitive Bias Modification Treatment Market - Driver

Increasing use of smartphones

Increasing number of people using smartphones and the increasing incorporation of smartphone-based cognitive bias modification treatment applications are expected to drive the market growth over the forecast period. CBM training can be promoted due to the increasing number of medical-related applications that are available on smartphones. Moreover, smartphone interventions also provide high accessibility to individuals seeking mental health improvement help and could further reduce the cost of treatment. For creating enduring changes in cognitive habits, a high dose and frequency of training is a prerequisite. Smartphones can make frequent training easy, as participants can undergo training anywhere throughout the day. All the above advantages are expected to drive the market growth

The increasing incidence of anxiety, alcohol use disorder, smoking, among others

Changing lifestyle and stress has increased alcohol consumption, anxiety levels, and smoking among people. Cognitive Bias Modification (CBM) refers to a family of interventions targeting substance-related cognitive biases, which have been found to play a role in the maintenance of addictive behaviors. Thus, the increasing incidence of anxiety, alcohol use disorder, and smoking is expected to drive the market growth over the forecast period. For instance, according to the data provided by the World Health Organization, in May 2022, around 3 million deaths every year results from harmful use of alcohol, globally.

Global Cognitive Bias Modification Treatment Market Segmentation:

The global cognitive bias modification treatment market report is segmented into type, tool type application and region.

Based on Type, the market is segmented into attention bias modification, interpretation bias modification, and approach bias modification. Out of which, attention bias modification is expected to dominate the cognitive bias modification treatment market during the forecast period. The dominance is attributed to the high application of attention bias modification for cognitive bias modification treatment and its high efficiency in reducing symptoms of anxiety.

Based on Tool Type, the market is segmented into dot-probe task, visual-probe task, and others Out of which, the dot-probe task segment is expected to dominate the market over the forecast period and this is attributed to its high use as compared to the other tools

Based on Application, the global cognitive bias modification treatment market is segmented into social anxiety, alcohol use, smoking, and others. Anxiety segment is expected to dominate the market over the forecast period due to its high prevalence among young people.

Among all segmentation, the type segment has highest growth potential due to high demand for cognitive bias modification treatment among people, as a result of increasing anxiety, smoking, and alcohol use disorder. For instance, according to the data provided by the Anxiety and Depression Association of America (ADAA), in October 2022, generalized anxiety disorder (GAD) affects 6.8 million adults or 3.1% of the U.S. population, of which only 43.2% receive treatment.

Global Cognitive Bias Modification Treatment Market Cross Sectional Analysis:

In type segment, the attention bias modification segment is expected to dominate North American region during the forecast period, due to the it’s high efficacy in reducing symptoms of anxiety

In tool type segment, the dot-probe task segment is expected to be a dominant segment in the Asia Pacific market during the forecast period, as it the most commonly used tool for attention bias modification.

Global Cognitive Bias Modification Treatment Market: Key Developments

In December 2022, Rx.Health, Inc., a company providing software solutions, entered into a partnership with Wise Therapeutics, a digital therapeutics company, to provide digital therapeutic for anxiety. Rx.Health Inc. offers an automated care coordination platform, which provides access to third-party apps, devices, and texts within digital health. The company expanded its offering through this partnership with Wise Therapeutics, by including its digital therapeutic, Personal Zen. Personal Zen is a game-based therapy that uses a cognitive therapy approach known as attention bias modification. The product is operated through a smartphone device and is clinically validated to reduce anxiety and improve stress symptoms.

Global Cognitive Bias Modification Treatment Market: Restraint

Repetitiveness of the intervention and resultant boredom in people

The major factor that can hamper growth of the global cognitive bias modification treatment market over the forecast period includes repetitiveness of the intervention and tasks that can cause boredom in people. Participants are required to complete multiple repetitions of the same task. This can affect a shift in their attentional or approach biases, which may result in boredom and thereby discontinuation, which may hinder the market growth. However, innovations in the games and tasks given to people that can make it more interesting can help overcome the barrier