COFFEE MARKET ANALYSIS

Regional Analysis

Global Coffee Market: Regional Insights

Based on geography, the global coffee market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Regionally, North America is expected to dominate the global coffee market over the forecast period owing to the high consumption of coffee in the region. Coffee is among the most consumed beverages across the country. For instance, as per a survey conducted by the National Coffee Association, more than 70% of the consumers prefer at-home coffee recipes. The rise in cafe culture, increasing disposable income, employee demography, and food service outlets are some of the major factors driving growth of the regional coffee market.

In Europe, the market of coffee is expanding rapidly. In particular, Germany, Italy, and Belgium offer very interesting opportunities for green coffee exporters. These countries have a mix of positive characteristics, including high volumes sourced directly from producing countries and a growing market for specialty coffees. European consumers are increasingly aware of the origin of their food and beverage products, so they want to know that they are buying fair-trade or organic coffee. In addition, they are willing to pay more for high-quality and specialty coffees, which is why opportunities in this segment are growing fast.