COFFEE MARKET ANALYSIS

Market News

Global Coffee Market: Key Developments

In September 2019, The Kraft Heinz Co. partnered with Diageo PLC’s Baileys brand to launch a line of non-alcoholic coffee products featuring the flavors of Bailey’s original Irish cream. The portfolio includes ready-to-drink ground coffee and K-cup formats.

In August 2018, Nestlé SA and Starbucks Corporation formed a partnership to market the company’s Consumer Packaged Goods and Foodservice products outside the company’s coffee shops.  The agreement covers Starbucks’ packaged coffee and tea brands, such as Starbucks®, Seattle’s Best Coffee®, Teavana TM/MC, and Starbucks- branded K-Cup® pods.

In May 2019, The Starbucks Corporation planned to grow its technological reach through a significant partnership with Microsoft. The partnership enlists the software giant’s Azure blockchain cloud services, in combination with other AI and IoT offerings, to bolster its bean-to-cup and other initiatives, in order to develop a more personal connection with its customers.

In October 2019, K-fee, the single-serve coffee brand from Germany, partnered with Starbucks Verismo and launched its premium coffee and espresso makers and pods in the US market.

In February The Starbucks Corporation announced a new partnership with the OTG hospitality group to operate its airport locations, just one week after HMS Host ended its exclusivity agreement. This partnership is aimed to make it easier to purchase a Venti Pike Place, through a combination of experiential concepts and innovative technology.

In February 2018, The J.M. Smucker Company launched a new line of premium coffees that may strengthen its position in the fastest-growing market segments and serve as a broad platform for future growth and innovation. The new line, 1850, draws on the rich heritage of The Folger Coffee Company.

In July 2020, The J.M. Smucker Company collaborated with IBM blockchain technology, which is implemented in its system to trace Colombian coffee beans directly back to its source, while enabling consumers to support coffee farmers through the platform.

In March 2021, The J.M. Smucker Company and JDE Peet’s made a strategic partnership, which may allow JDE Peet's to support the Smucker  Away  From  Home  liquid  coffee  business  with product  development,  production,  and  foodservice equipment innovation.

In November 2019, Luigi Lavazza SpA launched fully compostable coffee pods, with packaging and design by Path. The company aimed to replace its entire range of aluminum capsules with new eco- friendly ones, by the end of the year, without any price difference.

In May 2020, Yum China Holdings Inc. and the Lavazza Group entered a joint venture, to explore and develop the Lavazza coffee shop concept in China. As the first step, a new Lavazza Flagship Store in Shanghai, its first outside of Italy, opened its doors to customers.

In September 2019, Lavazza launched Tierra Bio-Organic in India, the first organic coffee to encapsulate in a cup, to be enjoyed at home.