Furthermore, various key players are focused towards expanding its product portfolio by introducing new beauty products in the market. For instance, in July 2017, the Estée Lauder launched Advanced Night Repair Eye Concentrate Matrix, which contains caffeine as its core ingredient. This launch helped the company to strengthen its leadership in the eye treatment category.
Players operating in the global coffee beauty products market are adopting various growth strategies to attract the customer base. For instance, in September 2018, L'Oréal Paris launched a new virtual ‘Try-On Tool’ on its website. The online tool interface provide a photo-realistic color simulation, which allows users to virtually try out and experience L'Oréal Paris beauty products online in real-time including Blush, Eyeshadow, Eyeliner, Lipstick, Lip Liner shades etc., directly from the company website.
Major players operating in the global coffee beauty products market include Procter & Gamble, Estée Lauder Inc, Avon, Caudalie, L’ORÉAL PARIS, Unilever, JAVA Skin Care, LLC, Nails inc. limited, The Nature's Bounty Co, and Bean Body Care.
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