CLOUD TV MARKET ANALYSIS
Increasing acquisitions and partnerships among market players to acquire maximum market share is expected to propel the market growth during the forecast period.
The consumers are gradually shifting their preference from traditional TV to Cloud TV owing to minimal upfront costs and smooth operations, according to Coherent Market Insights’ analysis in 2020. The market players are actively focusing on acquisitions and partnerships to acquire maximum market share. For instance, in November 2020, Commscope, a U.S.-based company, partnered with Kaltura, a Cloud TV platform provider, to offer Cloud TV solutions across the globe. The Commscope and Kaltura are going to leverage AWS (Amazon Web Services) solutions to provide a streamlined cloud platform. In addition to this, in April 2019, Brightcove, a U.S.-based company, acquired online video platform business of Ooyala for US$ 15 Million. This acquisition helped Brightcove to enhance its customer base along with the geographical reach.
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