Key Developments

In September 2023, Microsoft announced plans to launch the next Xbox in 2028, an advanced hybrid game platform that leverages the combined capabilities of the customer's device and the cloud to deliver deeper immersion and entirely new classes of game experiences. This highlights growing demand for technological advancements in the cloud gaming market, presenting opportunities for stakeholders to expand their market share with new offerings.
In August 2023, GeForce NOW announced the launch of the Ultimate KovaaK’s challenge, helping gamers improve their aim with a limited-time Steam discount. More than 20 new games joined the GeForce NOW library.
In March 2023, Ubitus K.K. partnered with Google, Inc. to advance cloud-based game streaming development, choosing Google Cloud as the provider for Ubitus' GameCloud solution
In March 2023, -Microsoft Corporation partnered with Boosteroid, a cloud gaming platform provider, to engage more gamers worldwide and develop gaming operations in Ukraine and Russia
In February 2023, Xsolla, a U.S.-based video game commerce company, launched new tools to help game developers enter the cloud gaming market and monetize their games
In October 2021, NVIDIA Corporation launched an advanced gaming platform on GeForce NOW, the GeForce RTX 3080. This subscription offers gamers the fastest frame rates, high resolutions, and lowest latency.
In September 2021 , NVIDIA Corporation collaborated with Electronic Arts Inc. to expand the game portfolio on GeForce NOW's gaming platform, adding hit games such as Mirror's Edge Catalyst, Battlefield 1 Revolution, Dragon Age: Inquisition, Apex Legends, and Unravel Two
In September 2021, Amazon Web Services, Inc. expanded its offerings with a family-oriented subscription plan on Luna+. For an extra US$ 2.99 per month, users can access 36 child-friendly games like Wandersong, Overcooked, Adventure Pals, and SpongeBob SquarePants.
In August 2021, Microsoft Corporation launched a gaming service on Xbox Consoles, expanding to Xbox Series S, Xbox Series X, and Xbox One. As per report by Snapt Inc. in July 2021, market trends may reach a point where the cost of expanding an ever-larger network could make it unprofitable to reach new territories and audiences.
In April 2021, Blacknut partnered with NOS, a communications and entertainment group, to provide a 5G gaming experience across Portugal, offering over 500 games to play over the 5G network. NOS delivered Blacknut’s gaming service directly to customers following the launch of 5G technology.