CLOUD GAMING MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Rising Demand for On-Demand and Accessible Games

Younger generations who have grown up with streaming media accepts accessing games through cloud platforms rather than purchasing expensive consoles or gaming PCs. These people expect an experience resembling Netflix or Spotify - a diverse library available on any device instantly with  no downloads, updates, or hardware to maintain. Moreover, those concerned about the high upfront costs of breaking into the traditionally expensive hobby of gaming are attracted to the low monthly subscription alternatives provided by cloud services. This allows even casual gamers to explore a wide variety of titles without long-term commitment.

Cloud gaming also opens the market to those who may not have the means or space for dedicated gaming hardware. From students living in dorms to families sharing small homes, being able to play simply through a browser removes geographical and financial barriers. Even for individuals able to afford top-end PCs, the ability to quickly switch between screens like a phone, tablet or TV is appealing for on-the-go play. Younger audiences inspired by popular streamers are embracing cloud solutions that allow them to participate in the same games as their idols. As more mainstream audiences begin to prefer access over ownership, the demand for virtual

For instance, in January 2023, Ubitus K.K., a Japan-based cloud gaming provider, collaborated with JioGames to enhance the cloud gaming platform on 5G in India, thus, aiming to improve cloud gaming performance in the local market.