CLOUD ENCRYPTION MARKET ANALYSIS

Market Challenges And Opportunities

Cloud encryption is the service offered by cloud storage providers for encrypting data before storing on the cloud. Encryption is one of the most effective approaches towards data security, scrambling content of any system, database, and file in such a way that it is not possible to decode without a decryption key. Thus, encrypting the data is an essential for data security, and is a major factor propelling growth of the market. Increasing cloud traffic is another major driver for growth of the cloud encryption market. For instance, according to Coherent Market Insights, global cloud IP traffic is expected to reach 14 ZB by the end of 2020, up from 4 ZB per year in 2015.

Increasing concerns related to data security is among the major driving factors for growth of the market

Companies and organizations are increasingly adopting cloud encryption techniques for protecting their sensitive information from threats such as data breaches, unauthorized use of data by third party, and malware. For instance: According to CMI survey, in 2017, 98 % of the companies are have experienced the malware attacks, 69% of the companies have experienced the phishing and social engineering attacks. Thus, encryption techniques such as cryptography and steganography are being used for increasing data security, which in turn, is help in reducing data breaches sue to cyber-attacks. This is further expected to aid in growth of the market over the forecast period.