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Rise of API economy
In the past, businesses focused primarily on their core offering without thinking too much about how external partners may want to integrate or extend their platforms. However, the rise of an "API economy" has significantly changed enterprise approach and priorities. Today, APIs are recognized as key enablers of ecosystem expansion, collaboration at scale, and new digital business models. Successful companies embrace open APIs as a strategic lever to attract developers, encourage innovation and monetize existing services in novel ways. This has resulted in a goldrush among firms to expose more of their functionality and data through standardized, programmable interfaces.
The API economy rewards those who make their systems accessible via simple, well-documented APIs. It has ushered in a wave of 'platform thinking' where openings previously seen as competitive vulnerabilities are instead leveraged for mutual benefit. Startups are able to quickly integrate popular cloud services to validate ideas, while larger vendors grow their developer communities and spawn complementary solutions. This sharing economy dynamic continues proliferating APIs across all sectors.
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