CLOUD ANALYTICS MARKET ANALYSIS
The rising demand of insights from unstructured data to understand customer and market trends is one of the major driver for the growth of the cloud analytics market. The companies understand the real insights of the market that is present on social media websites in the form of comments, posts, tweets, photos, and many more. This helps companies to understand the insights regarding customer experience, product description and many more that will help them in gaining the competitive advantage. According to International Data Group reveals that unstructured data is growing at the rate of 62 percent per year, and that by 2022, 93 percent of all data will be unstructured. Thus, as amount of unstructured data increases, it will positively impact on increasing the demand of cloud based data storage and cloud analytics tools. Therefore, unstructured data will help in propelling the growth of the market.
Market Trends:
Increasing demand of unstructured data in various organization accelerated the growth of the cloud analytics market.
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