Global Cling Films Market Drivers:
Increasing demand for hygienic food packaging is augmenting market growth
According to a report published by Forsythia Foundation, a US-based venture capital fund, in March 2019, Safer Made was focusing on accelerating the adoption of new materials that reduce or eradicate the use of hazardous chemicals in food packaging. Authors Marty Mulvhill and Adrian Horotan explained that, along with food, people also eat the packaging and materials that touch the food. As a result, it is essential to treat the materials used for packaging, primarily like the ingredients in food.
Growing preferences for packaged food to accelerate market growth
Increasing consumption of functional food and frozen food is creating demand for packaged food products. Additionally, changing lifestyle and hectic working schedule is again augmenting demand for ready-to-food products this in turn propelling demand for packaging food products. Cling films are widely used to wrap food as it exhibit excellent sticking properties.
Global Cling Films Market Opportunities:
Increasing use of bio-based cling films for sustainability of food packaging is expected to provide lucrative market opportunities. Health hazards associated with the use and production of synthetic films is creating demand for bio-based cling films. According to a report by the Ellen MacArthur Foundation, if industries do not switch from plastic packages, there is expected to be more plastic in the sea, in terms of weight, than fish by 2050.
Growing demand for cling films from medical sector for packaging of medical products is projected to offer significant growth opportunities. Need for medical product safety and to protect integrity of a product is augmenting demand for high-performance packaging material such as cling films. Cling films guarantees safety and sterility, while withstanding extreme temperature, humidity, contaminants and microbes.
Global Cling Films Market Restraints:
High maintenance cost to restrict market growth
The cost of maintenance and installation is expected to limit the revenue of the market during the forecast period.
Strict global regulation pertaining to use of plastic packaging to hinder market growth
Currently, many countries are battling against single-use plastic. According to the World Economic Forum, in 2019, there were 170 countries which pledged to significantly reduce the application of single-use plastics by 2030. Nevertheless, development of bio-based cling films will favor the market growth over the forecast period.
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