Market Dynamics
Increasing demand for cinnamic acid in perfume industry and as a flavoring agent in Asia Pacific region is one of the major factors driving growth of the global cinnamic acid market. Moreover, growing cosmetic industry globally is expected to drive growth of the cinnamic acid market, as cinnamic acid is widely used in various skin care products, especially in sunscreen products.
It is also used in form of derivatives as a diabetic drug. This application of cinnamic acid is also expected to drive growth of the cinnamic acid market, as the number of diabetic patients is increasing, owing to changed lifestyle and improper food eating habits.
Market Outlook
On the basis of region, the global cinnamic acid market is segmented into North America, Latin America, Asia Pacific, Europe, Middle East, and Africa. Asia Pacific is projected to hold dominant position in the global cinnamic acid market over the forecast period due to growth of cosmetics and fragrance/perfumes industries in the region. For instance, according to the U.S. Department of Commerce, International Trade Administration (ITA), Indian Beauty and Personal Care (BPC) industry was valued at US$ 8 billion in 2016 and it is expected to exhibit a CAGR of 5-6% during the forecast period (2019-2027).
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