Market Challenges And Opportunities

Market Dynamics

Increasing demand for cinnamic acid in perfume industry and as a flavoring agent in Asia Pacific region is one of the major factors driving growth of the global cinnamic acid market. Moreover, growing cosmetic industry globally is expected to drive growth of the cinnamic acid market, as cinnamic acid is widely used in various skin care products, especially in sunscreen products.

It is also used in form of derivatives as a diabetic drug. This application of cinnamic acid is also expected to drive growth of the cinnamic acid market, as the number of diabetic patients is increasing, owing to changed lifestyle and improper food eating habits.