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Increasing awareness about chronic pain management
Rising awareness regarding chronic pain as a major health issue can drive the market growth. Chronic pain patients now have more resources to understand their condition and seek appropriate support. Advocacy efforts by survivors, medical professionals and policymakers have reduced the stigma around chronic pain. Regular conversations in media and online health communities have normalized discussions on living with and management of chronic pain.
Caregivers are more proactive in identifying signs and symptoms at early stages. People are also adopting preventive measures to dodge risk factors and lifestyle triggers that can potentially induce chronic pain. Healthcare systems worldwide have stepped up to acknowledge pain as the fifth vital sign along with initiatives to improve pain assessment practices. Treatment guidelines now focus on more holistic and multidisciplinary approaches instead of just symptomatic relief. Significant progress has been made to include alternative therapies, educate on safer usage of opioids, emphasize importance of rehab and psyche support.
Patients experiencing persistent pain are no longer expected to simply live with pain. Rising awareness levels have boosted demand for advanced pain relief options whether through drugs, supplements, medical devices or surgeries. Individuals are empowered to make informed choices, try out new lines of treatment and follow up regularly to ensure continuum of care. Various studies show people are more willing to bear out-of-pocket expenses especially when quality of life can be improved.
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