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North America has dominated the global chia seed market for a long time owing to high consumer awareness and demand for nutritional seeds and superfoods in the region with 35.6% share in 2024. The U.S., being the largest economy in the world, is the clear leader in chia seed consumption with large distribution channels and retail shelves stocked with various chia seed products from different brands. Major chia seed producers have established a strong foothold in the country to cater to the growing demand. The dietary supplements industry has further boosted the chia seed demand as consumers increasingly look for natural products for daily wellness.
Europe is positioned as the fastest growing regional market for chia seeds globally. Countries like Germany, the U.K., and France hold significant growth opportunities with rising health-consciousness among citizens. The clean label trend along with shift towards plant-based diets have stimulated interest in chia seeds across Europe in recent times. Furthermore, increasing usage of chia seeds in various bakery and confectionery products is also a major factor supporting market expansion. International chia seed producers are focusing on establishing distribution networks and forging tie-ups with local market players to penetrate untapped European markets.
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