Chia Seeds Market, By Nature (Organic and Coventional), By Seed Type (White Chia Seeds, Black Chia Seeds, and Brown Chia Seeds), By Application (Food & Beverages (Breakfast Cereals, Bakery Products & Snacks, Energy Bars, Ready-to-eat Meals, Others, Animal Feed, Nutraceuticals, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Published In : Jun 2024

Code : CMI1248

Pages :167

Formats :

Excel and PDF

Industry : Food and Beverages

Market Challenges: High price

The high prices of chia seeds have created significant barriers for the market to grow at its full potential over the past few years. Chia seeds are generally more expensive than other counterparts like flax seeds or pumpkin seeds, which restricts its mass consumption globally. The relatively smaller production of chia seeds compared to demand has led to high supply constraints. According to Food and Agriculture Organization, in 2020, major chia seed producing countries like Bolivia and Paraguay could produce only about 165,000 tons of chia seeds, falling short of the increasing global demand. This gap between demand and supply forces the prices to stay elevated over time, deterring new consumers and product development.

Market Opportunities: Untapped regional markets

There are significant opportunities for chia seed producers and sellers to tap into new regional markets that have seen little chia seed cultivation or consumption to date. Many South American and African nations have ideal growing conditions for chia but lack widespread production infrastructure. With education and support, farmers in countries like Brazil, Colombia, Nigeria and Ethiopia could efficiently cultivate chia, giving their populations and export markets new access to this nutrient-dense seed. As awareness of health benefits grows globally, demand will rise beyond traditional markets. If production networks develop in underutilized areas, they will help meet demand and provide economic opportunities for small-scale growers.