CHAMPAGNE MARKET ANALYSIS
Increasing brand awareness, improving economic conditions, innovative branding, growth in the premium wine market, and increasing consumption in emerging economies are factors supporting the market growth of the Champagne. According to Comite Champagne (trade association of Champagne manufacturers), the global Champagne market was valued at US$ 5.6 billion in the year 2018, up by 0.3% from 2017.
Other factors driving growth of the market are increasing disposable income and improving standard of living. For instance, according to Office for National Statistics (U.K.), the average household disposable income in U.K. was US$ 32,502 in 2018 and is expected to grow by 1.4% to reach US$ 32,950 in 2019.
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