CHAMPAGNE MARKET ANALYSIS
Players operating in the champagne market are adopting various strategies such as new product launches, in order to strengthen their position in the market. For instance, in April 2019 Moet & Chandon launched its new champagne collection ‘Grand Vintage 2012’. The champagne is produced by using Pinot Noir and Meunier grapes. The new product launch helped Moet & Chandon to expand its product portfolio.
Major players operating in the Champagne market are Moet & Chandon, Nicolas Feuillatte, Laurent-Perrier, Piper-Heidsieck, Champagne Pommery, Louis Roederer, Champagne Lanson, Champagne Pol Roger, Krug Champagne, Champagne Cattier, Pernod Ricard SA, and Bollinger
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