CERVICAL PILLOW MARKET ANALYSIS

Regional Analysis

On the basis of regions, cervical pillow market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Cervical pillow market is dominated by the North America. According to analysis by the Journal of American Medical Association in 2016, population in the U.S. spends approximately US$ 87 billion annually on treatment of neck and low back pain, which ranks third as per expenditure on different diseases. This elucidates the potential opportunity for the cervical pillow market. Increasing awareness regarding neck pain management and overcoming same is also aiding to growth of the cervical pillow market in this region. Asia Pacific and Latin America are emerging region in the cervical pillow market. As per World Population Report in 2015, these regions would add around 236 million people of 65 years and above age group in next ten years (2015 - 2025), which would be new avenues of growth as disease such as cervical spondylitis occurs more in in this age group.