Market Challenges And Opportunities
Cervical Dysplasia Market Restraints:
- Lack of awareness in developing nations: The lack of awareness has profound influence on market potential in developing countries. When women lacks the knowledge that cervical dysplasia can potentially lead to cancer if left undetected and untreated, it sharply reduces the demand for diagnostic tests, diagnostic devices, and precautionary treatments. According to USAID, over 70% of cervical cancer deaths in Africa can be avoided with early detection and treatment. However, the low rates of cervical screening in Africa - averaging below 5% - can be attributed to lack of awareness and misconceptions regarding the disease. This gap between preventable deaths and actual cases treated indicates the significant market opportunity that is being lost due to insufficient community education and health messaging in developing economies.