Cereal-based Snacks MarketSize and Trends

Market Dynamics

The global cereal-based snacks market has witnessed significant growth in the recent past, owing to increasing awareness regarding fitness and healthy food. This is expected to fuel demand for cereal-based snacks such as cereal bars, energy bars, cereal-based bakery products, and high-protein crisp and drive growth of the market over the forecast period.

Moreover, cereal-based snacks manufacturers are improving their products. For instance, the Kellogg’s launched a Special k Nourish Berries & Peaches Cereal with Probiotics product to address the demand for healthy foods among consumers.

Further, Growing demand for healthy and cereal-based savory snacks has led the manufacturers of cereal-based snacks to adopt new processes and ingredients. For instance, the cereal-based snacks manufacturers are improving their products in terms of quality of protein in maize, gums, and the use of water-based flavoring to replace large amount of oil added to snacks.

Further, the growing demand for healthy food and protein enriched foods among consumer is also expected to drive the market growth over the forecast period. Owing to increasing standard of living and geriatric population.

Among regions, Europe is expected to gain a significant market share in case of the global cereal-based snacks market. Owing to the consumption of healthy and protein enriched foods. Moreover, according to
Minister of Foreign affairs (CBI) Europe, the European sales of savory cereal snack products, the demand for savory cereal among consumers reached US$ 14.08 billion in 2018. The savory cereal snacks has witnessed significant growth than sweet cereal snack across Europe region. This is due to decreasing consumer preference for sugary products.