CERAMIC DECAL MARKET ANALYSIS

Ceramic decal is the transfer technique used to design or decorate stoneware, porcelain, and glass of various composition. It is also known as indirect printing or transfer of images to the ware. Decals offer various advantages such as flexible application and they enable decoration of irregular surfaces, which is not possible in direct printing such as convex and concave pieces. The durability of ceramic materials make them preferred choice for various applications and end-use industry.

Market Dynamics

Ceramic decals offer cost effective solution as compared to other decorating methods such as slip decorating techniques, as they require less set up time, less labor intensive, less clean up and others, which is expected to drive the ceramic decal market growth. Growing ceramic industry is one of the major factor driving the growth of market. According to Bangladesh Investment Development Authority (BIDA), the ceramic industry is valued more than US$ 10 billion worldwide.

Furthermore, growing construction industry coupled with increasing government spending on infrastructural activities is resulting in burgeoning the growth of ceramic decal market. According to Government of the United Kingdom (Her Majesty’s Government), the construction market is projected to witness growth of over 70% by 2025, worldwide.

According to India Brand Equity Foundation (IBEF), the government of India is focused on growth of the infrastructure sector and allocated US$ 92.22 billion for the infrastructure sector. Also, companies in India and Malaysia signed deals for infrastructure projects to be implemented in India.

However, ceramic materials can crack easily when hit with heavy items, which is expected to hinder the market growth.

Market Trends

Among application, the ceramic tiles segment is expected to witness a significant growth in the near future, owing to increasing demand in construction industry, which aids the growth of construction industry. According to Office for National Statistics, the overall value of new work construction was US$ 116,215.7 million in 2016.

Among product type, the digital ceramic decal segment is expected to witness significant growth in global ceramic decal market, owing to advantages such as fast process and short runs are possible at a relatively low cost as compared to other products.

Market Outlook

Europe holds a significant position in the global ceramic decal market growth, owing to increasing demand for dinnerware, resulting in positive growth of ceramic imports in this region. According to Center for the Promotion of Imports (CBI), Ministry of Foreign Affairs, the dinnerware production in Europe was valued at US$ 1.87 billion in 2014, with average annual growth rate of 2.4% during 2010 - 2014 and accounted import value for US$ 2.11 billion in 2014.

Asia Pacific is expected to be the fastest growing region in global ceramic decal market over the forecast period, owing to growing construction industry in this region. According to India Brand Equity Foundation (IBEF), the construction industry in India is expected to become third largest construction market by 2025, in the world and accounted for the growth of 5.9% during 2012 - 2013. Furthermore, Asia pacific is one of the largest region in consumption and the production of ceramic tile, which in turn driving the growth of ceramic decal market. According Indian Council of Ceramic Tiles and Sanitaryware, India ranked third in terms of ceramic tiles production in the world and the overall production 12 billion square meter in 2015.

Key Players

Some of the leading players operating in the global ceramic decal market include Stechcol Ceramic Crafts Development (Shenzhen) Co., Ltd, Bailey Decal Limited, Leipold International GmbH, Tullis Russell Group Ltd, Bel Inc., Design Point Decal, Inc., and others.

Key Development

Key manufacturers are focused on launching new products and plant expansion to expand their product portfolio to meet increasing consumer demand. For instance,

• in September 2012, Xaar Plc., launched Xaar 1001 GS12 tile printers, designed to meet specific requirement in ceramic sector.
• Digital Ceramic Systems Ltd. launched ceramic color technology in September 2017, for high firing temperatures of nearly 1300C. High temperature firing ensures durability and excellent wear-resistance making custom decorated.
• In September 2018, Rosetta Technologies which is focused on providing printing technologies and solution to the market, created an affordable solutions The CerPrint 3500, a 30 page-per-minute laser printer, for schools, artists, studio potters and universities to create ceramic decals that can be transferred to and fired on ceramic pieces. It has been specifically engineered to handle a toner with high amount ceramic pigment.

Ceramic Decal Market

On the basis of product type, the ceramic decal market is segmented into:

• Silkscreen
• Digital
• Others

On the basis of application method, the ceramic decal market is segmented into:

• Water based
• Direct
• Indirect

On the basis of application, the ceramic decal market is segmented into:

• Tableware
• Sanitary Ware
• Ceramic Tiles
• Others

On the basis of region, the ceramic decal market is segmented into:

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • Italy
  • France
  • Russia
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East
  • GCC
  • Israel
  • Rest of Middle East
• Africa
  • Northern Africa
  • Central Africa
  • South Africa