CELLULOSE PAINTS MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics

Cellulose paint has a wide range of applications ranging from professional to handy jobs. Cellulose paints are most commonly used for painting car panels, window frames, picture frames, doors, storefronts, and building frames among others. There is a high demand for cellulose paints in applications that require shorter drying time. The paint contains thinners that begin evaporating immediately after application in what is called ‘air drying’. However, unlike acrylic paints or enamel paints which require around 2 coats to achieve an efficient finish, cellulose paints require approximately 4 to 5 coats to achieve a proper finish. The growth of the cellulose paints market is driven by demand from the automotive and construction industries. Moreover, growing presence of key manufacturers such as AkzoNobel, BASF SE, and Eastman Chemical Company, is expected to support the market growth during the forecast period. Increasing demand for products containing non-toxic, low volatile organic compounds is projected to propel demand for cellulose paints among end user industries. The rapidly expanding automotive, industrial, and construction sectors around the world is another factor that is expected to facilitate growth of the global cellulose paints market. Furthermore, focus on product innovation to compete better with alternative products is projected to propel growth of the market in the near future. However, availability of cheaper, and more sustainable alternatives is expected to restrain demand for cellulose paints over the forecast period.