Market Challenges And Opportunities

Market-Challenges-and-Opportunities

Food grade cellulose gel also known as purified cellulose gel is safe for consumption and is used in the food and beverages industry. It has a purity of over 99.5% and meets the Food Chemicals Codex IV standards. Industrial grade or Crude cellulose gel is used as stabilizer, thickener, emulsifier in all end users except food industry. It is further segmented into, technical and semi-purified. They have a purity of less than 80% and 80-95% respectively. These are not safe for consumption and are used in industrial applications only.

The largest end user industry is foods and beverages where it is used as an additive for fat substitute, thickening properties and also increases shelf life of the products. Its industrial applications include additive in fracturing fluid (Oil and Gas), additive to detergents and adhesives, dye and paint thickener and pigment coat in paper coating.<

In March 2013, FMC Corporation announced investment of more than US$100 million on its new microcrystalline cellulose (MCC) manufacturing facility in Rayong, Thailand.This will be the first fully integrated colloidal MCC manufacturing facility and blending site in the region Consumer Goodsand Maverick company Pvt. Ltd.