CELLULOSE DERIVATIVE MARKET ANALYSIS

Market News

Key Developments

1. Major companies in the market are involved in partnership and collaboration, in order to develop novel products and gain competitive edge in the market. For instance, in AkzoNobel Specialty Chemicals and Renmatix partnered to jointly develop biomass-based performance additives that will improve properties of architectural paints and construction materials. This new product will be developed by using Crysto Cellulose, which is a unique form of crystalline cellulose.
2. Key players in the market are focused on various growth strategies such as capacity expansion, in order to expand their product portfolio. For instance, in The Dow Chemical Company expanded its incremental methyl cellulose capacity. The expansion increased 19,000-metric ton increase in Dow’s METHOCEL and WALOCEL cellulose ethers.
3. Key players in the market are involved in various business strategies such as investment and business expansion, in order to gain competitive edge in the market. For instance, in October 2018, Shin-Etsu Chemical invested around US$ 180 million in cellulose derivative production at its Naoetsu Plant in Joetsu City, Japan.