Mergers and acquisitions, innovative product portfolio such as Culminal and Combizell methylcellulose derivatives by Ashland Specialty Chemicals are some of the key strategies adopted by the top players to maintain their position in the market. Some of the companies operating in the global cellulose derivative market AkzoNobel Performance Additives, China RuiTai International Holdings Co., Ltd., The Dow Chemical Company, and CP Kelco, SE Tylose GmbH & Co. KG, Ashland Specialty Chemicals, Lotte Chemicals, Shin-Etsu Chemical Co., Ltd.
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