Strategies such as partnerships, collaborations, and merger and acquisitions adopted by key players is expected to fuel growth of global cell counting devices market over the forecast period. For instance, in February 2018, Corning Inc., a manufacturer of products related to material science, entered into an agreement with CytoSMART Technologies B.V. to develop a device for simplification of mammalian cell counting in laboratories. CytoSMART developed a new technology, which was used in the cell counting device of Corning Inc. The new technology enables a faster process for counting cells.
Furthermore, companies also participate in events and conferences to exhibit their products to increase awareness about their products. For instance, in February 2019, Miltenyi Biotec participated in Society for Laboratory Automation and Screening (SLAS) conference held in Washington, DC wherein it exhibited its product, MACSQUANT X. It is a fully automated flow cytometer used for analyzing physical and chemical properties of cells. It contains a robotic pipette arm, which enables precise staining and labelling of slides. Similarly, in March 2018, Tip Biosystems participated in a conference, Analytica held in Germany, to exhibit its spectrophotometer device, Photpette. It is a portable device used for analyzing cell density and viability and allows ultra-fast measurements. Hence, this factor is expected to support the global cell counting devices market growth.
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