CAT WET FOOD MARKET ANALYSIS

Market Challenges And Opportunities

• Government authorities such as Food & Drug Administration (FDA) have imposed regulations on use of feed additives in pet food. For instance, regulation 21 CFR 570, 571 & 572 are related to approval of food additives and 21 CFR 70 is related to approval of coloring. Moreover, the current FDA regulations require proper identification of the product, net quantity statement, name and place of business of the manufacturer or distributor, and proper listing of all the ingredients in the product, in order from most to least, based on weight. Such regulations are key challenges for small & medium scale manufacturers, in order to maintain their product quality. This could adversely affect growth of the market to a certain extent.
• Increasing demand for organic cat wet food is another factor aiding in growth of the market. Manufacturers could focus on offering organic products, in order to enhance their share in the competitive market. The selection of proper wet food is a crucial step in nourishment of cats. Use of artificial colorants, ingredients leads to increasing prevalence of obesity in cats. Therefore, cat owners are shifting their preference towards organic cat wet food to avoid risk of cat diseases such as diabetes.