CAT LITTER MARKET ANALYSIS

Cat Litter Market, By Product Type (Clumping, Non-clumping), By Raw Material (Clay, Silica), By Distribution Channel (Specialized Pet Shops, Internet Sales, Hypermarkets, Other Distribution Channels), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

In September 2021, Mars pet care division is a leading veterinary health provider through an international network acquired a U.S.-based cat litter company, Pretty Litter in a deal worth USD 1.0 MN. Pretty Litter’s products were made of super absorbent, lightweight silica gel, and changed color. Through this acquisition, the company could improve its market share in the cat litter segment.
In October 2021, Nestle SA (PURINA),it produces and markets pet food, treats, cat and dog litter expanded the capacity and production capabilities worth USD 250 Mn for tidy cat litter products in Missouri, hence, expanding the operations will play a crucial role for the cat owners to provide innovative products with superior quality.
In June 2021, Nestle SA (PURINA) moved forward on a project worth USD 128 Mn to increase the size and capacity of the cat litter production plant in King William County, Virginia, U.S. This investment provides an opportunity to strengthen the sort operations and deliver innovative and sustainable litter solutions to cat owners.