CAT LITTER MARKET ANALYSIS

Leading Companies

• Continue innovation in the product: Key players like The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, etc are heavily investing in expanding the production capacity of cat litter products. This is expected to provide lucrative growth opportunities for market players over the forecast timeframe. For instance, in June 2021, Nestlé Purina is a American Subsidiary of Swiss Carporation Nestl’e and It produces and markets pet food, treats, cat and dog litter invested USD 128 Mn for the expansion of the size and capacity of its cat litter production plant in King William County, Virginia, U.S. to respond to the increased consumer demand for cat litter product.
• Expanding e-commerce activity: Increasing number of e-commerce stores offering various pet care products is projected to bring high market opportunities in market over the forecast period. The internet sales segment of the Global Cat Litter Market was valued at USD 557.7 Mn in 2020. It is anticipated to reach USD 795.8 Mn by 2026, witnessing a CAGR of 5.8% during the forecast period. According to the National Pet Owners Survey, 2021-2022, officially published by the American Pet Products Association (APPA), about 86% of pet owners reported that they prefer online shopping, because online pet shop is the convenience it provides. Customer can shop from the comfort of own home, without the need to travel to a physical store. which is an increase of 20% compared to the previous year.