CAT LITTER MARKET ANALYSIS

The Global Cat Litter Market is projected to reach around US$ 6.82 Billions by the end of 2030, growing at CAGR of 4.2% during the forecast period (2023-2030).

Global Cat Litter Market: Drivers

Increase Pet Humanization

Increasing pet humanization is a prime factor propelling the growth of the Global Cat Litter Market. For instance, according to a survey by American Pet Products Association, there was a significant rise in the cat population in the U.S. from 73 Mn in 2000 to about 95 Mn in 2017. This number is increasing, and it is expected to increase during the forecast period. Moreover, according to the Brazilian Association of the Industry of Pet Products (Abinpet). Pet humanization is a result of rising income, changing demographic patterns, and consumer preferences.

Continuous launch of innovative solutions in the market is again projected to uplift the market growth. For instance, in Nov 2021, cat litter remains a functional staple for most cat owners, technology is elevating this everyday product into a new stratosphere.

Increase preference of sustainable products

Growing demand for the sustainable cat litter product are become aware of environment sustainability which increase the market growth of the Global Cat Litter Market.

Global Cat Litter Market: Restraints

• Increase cost of raw material: The growing cost of raw materials used in the production of cat litter products is expected to hamper the market growth. For instance, Oil Dri Corporation is worldwide leader in producing, marketing and selling high-quality sorbent products for the consumer and B2B markets. Expecting a hike in its cat litter product prices during the second quarter of the fiscal year 2022, across the U.S. and Canada due to the elevated freight, packaging, materials, natural gas, and non-fuel manufacturing costs
• Counterbalance: To control the raw material cost for the production for cat litter products, regular non-clumping litter can be made, which is the cheapest material per pound for filling up litter boxes.
• Increase Concern about environment: Rising concerns over environment and pet health are other major factors expected to hinder the market growth. For instance, silica, which is used in cat litter products, has high carbon footprint. Also, it has a negative impact on climate.
• Counterbalance: Switching to eco-friendly cat litter will have the greatest impact on minimizing the carbon footprint.

Global Cat Litter Market: Opportunity

• Continue innovation in the product: Key players like The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, etc are heavily investing in expanding the production capacity of cat litter products. This is expected to provide lucrative growth opportunities for market players over the forecast timeframe. For instance, in June 2021, Nestlé Purina is a American Subsidiary of Swiss Carporation Nestl’e and It produces and markets pet food, treats, cat and dog litter invested USD 128 Mn for the expansion of the size and capacity of its cat litter production plant in King William County, Virginia, U.S. to respond to the increased consumer demand for cat litter product.
• Expanding e-commerce activity: Increasing number of e-commerce stores offering various pet care products is projected to bring high market opportunities in market over the forecast period. The internet sales segment of the Global Cat Litter Market was valued at USD 557.7 Mn in 2020. It is anticipated to reach USD 795.8 Mn by 2026, witnessing a CAGR of 5.8% during the forecast period. According to the National Pet Owners Survey, 2021-2022, officially published by the American Pet Products Association (APPA), about 86% of pet owners reported that they prefer online shopping, because online pet shop is the convenience it provides. Customer can shop from the comfort of own home, without the need to travel to a physical store. which is an increase of 20% compared to the previous year.

Global Cat Litter Market: Trends

• The growing demand for sustainable products due to the increase ooportunity of go green globally is projected to positively impact the Global Cat Litter Market over the forecast period. For instance, Sustainably Yours Natural Cat Litter designed a new litter packaging. The litter includes only two simple, renewable, and sustainable ingredients, namely corn and cassava, which are highly absorbent, completely natural, and stop odor on contact.
• Rapid urbanization and increasing disposable income of consumers are other two major factors acting as a trend for the Global Cat Litter Market. These growing trends of cat litter market will favor the market growth over the forecast period. According to the United Nation, globally, a growing proportion of the population lives in cities. 1.6 percent lived in urban areas in the 2010. By 2020, the share of urban population increased to 56.2 per cent. By 2030, the world is projected to have 43 megacities with more than 10 Mn inhabitants, most of them in developing regions such as Indonesia, Iran, and Iraq etc.

Global Cat Litter Market - Impact of Coronavirus (COVID-19) Pandemic

The COVID-19 pandemic has posed temporary challenges for key manufacturers in the Global Cat Litter Market. The impact of the COVID-19 outbreak on the global economy and its related effects across various countries.

Based on the information, it can be inferred that the COVID-19 pandemic has had a negative impact on the cat litter market. However, the market is still expected to grow during the forecast period, albeit with some hindrances.

Global Cat Litter Market: Recent Developments

• In September 2021, Mars pet care division is a leading veterinary health provider through an international network acquired a U.S.-based cat litter company, Pretty Litter in a deal worth USD 1.0 MN. Pretty Litter’s products were made of super absorbent, lightweight silica gel, and changed color. Through this acquisition, the company could improve its market share in the cat litter segment.
• In October 2021, Nestle SA (PURINA),it produces and markets pet food, treats, cat and dog litter expanded the capacity and production capabilities worth USD 250 Mn for tidy cat litter products in Missouri, hence, expanding the operations will play a crucial role for the cat owners to provide innovative products with superior quality.
• In June 2021, Nestle SA (PURINA) moved forward on a project worth USD 128 Mn to increase the size and capacity of the cat litter production plant in King William County, Virginia, U.S. This investment provides an opportunity to strengthen the sort operations and deliver innovative and sustainable litter solutions to cat owners.

Figure no 1. Global Cat Litter Market Share (%), By Region, 2023

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North America held the dominant position in the Global Cat Litter Market in 2020, accounting for 39% shares in terms of volume, followed by Europe and Asia Pacific respectively.  

Figure no 2. Global Cat Litter Market Share, By Raw Material, 2023

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On the basis of raw material in 2022, the clay segment accounted for the largest market share of 46% in terms of value.

Global Cat Litter Market: Key Companies

The key companies operating in the market are Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet.

Definition: Cat litter refers to products that makes life easier for pet owners. There are two basic types of cat litter: clumping litter and non-clumping litter. Both types have advantages and disadvantages. Clumping litter is easier to push aside and may not be the best choice for cats who have a habit of eating their litter. On the other hand, non-clumping litter creates less dust and is more natural-looking.